Brahma Brewery opens themed bar inside Spanish GTA V server

At the beginning of the week, more specifically on Monday, Brahma brewery opened a bar. But this is no ordinary bar, it's a virtual bar within the game Grand Theft Auto V, better known as GTA V. The opening event took place on a Spanish server of the game focused on roleplay (RP) called Cidade Alta.

With the opening of the Brahma bar, the place will become a meeting point for players to carry out missions or simply to facilitate the meeting of everyone in the group. There may be special missions, such as loading a Brahma truck and distributing beer to bars in the city.

However, Brahma's marketing in GTA V didn't stop at the bar, a statue of the singer Zeca Pagodinho was added to the game's scenario. The statue is a reproduction of a monument created in honor of the artist during the Rio de Janeiro Carnival.

This was the first time that Brahma brewery tried to carry out a marketing action in the gaming world. The company's advertising was carried out in partnership with the Cheil agency, which specializes in games.

There was a disclosure of the opening of Brahma's bar on YouTube and Twitch, which was accessed by more than 1,3 million unique users at the time. Check below a short video of the channel "Fiscal do Gabepeixe" on YouTube where a little of the event is shown.

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About Grand Theft Auto V (GTA V)

Developed by Rockstar North and published by Rockstar Games, Grand Theft Auto V, better known as GTA V, was originally released in 2013. The game was so successful that it won two remasters, one for PS4 and Xbox One (2014) and another for PS5. and Xbox Series X, which is expected to launch in 2021.

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