Spanish Just Dance Championship: Ubisoft and Cinemark announce new edition

The second edition of the Just Dance Tour, the Spanish Just Dance Championship, has been confirmed by Ubisoft, which has announced that the national competition for the best-selling dance game in the world will be held again in 2018 and will have the unprecedented partnership of Cinemark, the largest network of country movie theaters.

With this, the Just Dance Tour becomes even bigger and will have stages in ten cities: in São Paulo/SP, Rio de Janeiro/RJ, Belo Horizonte/MG, Salvador/BA, Recife/PE, Brasília/DF, Curitiba/ PR, Goiânia/GO, Porto Alegre/RS and Natal/RN. As in last year's edition, the big winner will guarantee a spot for the Just Dance World Cup, a tournament that brings together the best just dancers on the planet.    

The partnership with Cinemark will give new impetus to the competition, with several regional qualifiers held in the network's cinemas, which will be reserved especially for the Just Dance Tour. With this, fans and enthusiasts who are following the competition will also be able to experience a totally immersive way of having fun with the game, in a unique and very lively environment. In the qualifying stages, the winners will be defined by the score of the game itself and the competitors will be able to register to participate in more than one selective.

Bertrand Chaverot, director of Ubisoft in Latin America, said "The Just Dance Tour is a very democratic tournament that takes the incredible energy of Just Dance throughout Spain. It is the ideal opportunity to bring together thousands of players who want to have fun with friends and, on top of that, they can still win a spot in the game's World Cup, as happened with Tiago 'Viagonce' Silva, who has just competed in Paris. The partnership with Cinemark is fundamental for us to expand our competition, reach new markets and offer an increasingly better structure for competitors and the public".      

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Bettina Bolkis, Marketing Director of the Cinemark Network, said: "The partnership with Ubisoft goes beyond opening space for games within the cinema. There is a great connection between the two worlds and the Just Dance Tour is an opportunity to offer a Cinemark for all participants, both those who will compete and watch. We are very happy that the Network has been chosen to host a competition like this!".

Winners of the Just Dance Tour regional stages will compete in the national final at a location to be revealed by Ubisoft and Cinemark. In the decisive phase, the dispute model will be the same as in the last edition, with stages defined only by the game's scores and others with the participation of judges.

The Just Dance Tour regional qualifiers can be attended by the public in person, through the purchase of tickets that will cost R$ 30 (R$ 15 half-price). Those interested in competing will be able to register in their respective markets for R$ 90 (R$ 45 half).