Atari has filed a lawsuit against Nestlé over a complaint by the video game maker against an advertisement the chocolate maker made for KitKat. According to Atari, Nestlé copied the classic game Breakout.
In the advertising we can see the chocolate bars at the top, with some spheres navigating through space while other bars, which appear to be edible, are located at the bottom. The inspiration, it seems, would be the game Breakout, which was quite successful in the 70s.
The history of video games (Part 2) The commercial in question was aired in England in 2016. Named "KitKat Beakout", the campaign showed adults and children having fun with a video game, which was the Atari game, with the bars of the chocolate instead of bricks.
Atari is accusing Nestlé of hurting the company's reputation and goodwill on Facebook, Twitter and also on television by exploiting the game's name and appearance, according to the lawsuit, which was filed on Thursday. ), in San Francisco, United States.
"Nestlé did this to appeal to the appetite of nostalgic Baby Boomers and Gen Xers, and even Millennials and post-Millennials video game fans." Nestlé, however, says it is aware of the action and says it will defend "strongly against these allegations".
