Google, in order to protect users from abusive ads, started using Chrome to block ads that could violate the standards set by the Coalition for Better Ads, which are responsible for determining styles that must be respected.
The feature was only working on North American and European sites so far, Google decided to extend the tool to users around the world starting in July. In this way, the browser will automatically block ads in the form of pop-ups, those that show a countdown before opening, pages with videos that automatically rotate, among others.
Once ads viewed as banned are identified on a website, the advertiser can receive an alert via the Ad Experience Report in the Google search engine console.
"Our ultimate goal is not to filter ads, but to build a better web for everyone, everywhere. Chrome's enforcement of Coalition standards has inspired many website owners to improve the advertising experience on their websites in a way that benefits users." ", says the Chrome blog.
Since Chrome's ad blocker began to be used in the US and Europe, Google has analyzed millions of websites worldwide. The initiative has been very successful.
The company has already released standards that ad creators must follow to avoid being blocked by Chrome.
The novelty will be available to users worldwide on July 9.
Source: Tecmundo Chromium
