Rumors indicate that Google will delete cookies in order to prevent websites from tracking user navigation. This feature is used by various websites and applications, including the company.
What are browser cookies?end of cookies
Most websites use personalized cookies that allow you to track the content that the user has visited and convert them into smart ads, thus indicating products or services based on search history. This type of resource is used by platforms such as Google AdSense, responsible for monetizing several websites and will be closed by Google soon.
Some browsers already have functions to block trackers, such as Firefox, which in its last update added the feature that allows the user to prevent websites from collecting information about browsing history. Information indicates that Chrome will also have this functionality in its next update.
It is worth mentioning that in addition to serving as a way to customize advertisements, cookies also serve to optimize page performance, making the search for information that has already been filled in more efficient.
Although Google has indicated that it will end cookies, this does not mean that tracking will end, it is expected that the company has other valid options for its ad-based revenue generation model.
Read also:
- Privacy: Firefox adds a feature that blocks web trackers
- 7 Types of browser cookies
For now we still don't know when Google will end cookies and which tool will be inserted in their place, but it is likely that this will only be for the second half.
How to clear private data, caches and cookies in Safari on your Mac
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