Google is currently one of the world's leading technology companies, owning the rights to services and devices that are part of the daily lives of many people across the globe. All this power drives a much greater demand from consumers, requiring the company to be always up to date with cutting-edge technology and easily accessible locations for its clientele.
Thinking about that, the company revealed plans to open its first physical store in the world to serve its users. Until now, Google only had a few pop-up shops, stores, usually furniture, that appear in specific locations during special days. However, the intention is now to compete with other giants in the technological market, such as Samsung, Microsoft, Apple and even Motorola, which recently also opened its first two physical stores in the world in Spain.
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When and where?
The plan to open this physical store also already has the desired location. The company plans to open its first store in Manhattan, New York's largest borough, with plans to open this summer. The store must provide products from the Pixel, Nest and Fitbit line that can be purchased directly from the store, or purchased online and picked up at the store.
As its competitors usually do in stores in this segment, the store will also have a support team to direct consumers and demonstrate how the products work, as well as workshops to help potential future users.
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As the pandemic is not over yet, Google is aware that its plans need to be reconsidered, so that they are within the compliances imposed by health rules. Limit of people inside the establishment.
It is worth remembering that the US is rapidly progressing in the population vaccination campaign, so it may be that all this care is not even carried out, if it is completed before the store even opens.
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It is correct to say that during the pandemic, almost 100% of sales in all segments were carried out online. Having said that, we may come to the conclusion that not having a physical store is not even a necessity. However, as in any other market, a physical store can attract new users who can not only receive demonstrations of how a certain product works, but also test the device to avoid regrets.
But, the most important detail is obviously the showcase for your devices. The success of a company can be due to the independence of third parties, consolidating the brand in the world market. Steve Jobs' company has demonstrated how important this is by paying maximum attention to its own products and consumers. In the case of Google, if the project to open a physical store works, it is possible that other countries will also receive a unit to acquire the search giant's products.
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