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    Microsoft expands its name in the eSports area and acquires Smash.gg

    Microsoft expands its name in the eSports area and acquires Smash.gg

    Microsoft announced the acquisition of Smash.gg, an online eSports tournament platform launched in 2015. Based in San Francisco, California, the platform enables the creation, promotion and administration of eSports community events.

    Standing out mainly among fighting games, the platform initially conceived to focus on the Super Smash Bros title over time managed to expand to different games and genres. On its social networks, Smash.gg stated that it will now have all the resources and support offered by Microsoft, but that it will still continue as a platform dedicated to community events.



    "Today, we are pleased to announce that Microsoft has acquired Smash.gg," reads the announcement on twitter.

    Today, we're excited to announce that Microsoft has acquired https://t.co/TieVAfV74C! ???????????? (1/3) pic.twitter.com/bKLyx4CBhH

    — smash.gg (@smashgg) December 2, 2020

    "With this acquisition, tournament organizers and the Smash.gg community will continue to benefit from the platform, while our team will now benefit from additional resources and support as part of the Microsoft Content Services team."

    The owners of the site also stated that they are excited about the acquisition's potential to further strengthen the eSports community and expand Smash.gg's reach and scale.

    Microsoft responds to the lower performance of Xbox Series X compared to PS5

    Microsoft's heavy investments

    Microsoft remains firm in its current philosophy, with heavy investments in the industry. Recently, the company made the purchase of ZeniMax, owner of Bethesda Softworks.

    With this acquisition, the giant founded by Bill Gates now has the rights to important names such as Fallout and The Elder Scrolls, raising the question of whether new titles from the franchises will come to PlayStation in the future.



    Recently, after a Bloomberg article, rumors emerged that Microsoft was interested in Japanese studios, including having met with several developers with the intention of seeking to strengthen the eastern market, but Phil Spencer tried to deny such claims, ensuring that this was not known to him.



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