Streamer Ninja leaves Twitch on Mixer exclusivity agreement

While Twitch.tv is part of Amazon's giant monopoly, Mixer is owned by Microsoft, which is investing in the platform in hopes of getting a piece of this growing industry.

There was no information about the change, rumors point to a major exclusivity contract for Microsoft's service.

In a video, Ninja explained, "It's just me, on a different platform." And since his first game as a professional gamer was Halo, going back to Microsoft would be like coming home.

The next chapter,https://t.co/lvn9KBjEYq pic.twitter.com/tljVgyM3bG

- Ninja (@Ninja) August 1, 2019

For a long time, Ninja was Twitch's biggest star, and he remained among the platform's most popular personalities. In a statement to Twitch he said: 

We've loved watching Ninja on Twitch over the years and are proud of everything he's accomplished for himself and his family, and the gaming community. We wish him the best of luck in his future endeavors.

On the other side, Mixer commented: 

We are delighted to welcome Ninja and his community to Mixer. Mixer is a place that has been formed around being positive and welcoming from day one, and we look forward to the energy Ninja and its community will bring.

• Game releases of the week (08/10 to 14/10)

The news came just days after Ninja was seemingly everywhere at the Fortnite World Cup final in New York, he competed in two different tournaments and even served as a commentator for much of the event.

Ninja also has a level of mainstream attention that is rare among streamers. He appeared on the cover of ESPN Magazine and was featured on The Ellen DeGeneres Show. This week he will be appearing at Lollapalooza in Chicago.