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    Apple and Kia set to sign billion-dollar electric car production deal

    Apple and Kia set to sign billion-dollar electric car production deal

    According to information from the Korean page DongA, Apple and Kia are close to closing a billion-dollar deal that would culminate in the Cupertino company's investment in the production of its future electric cars. The source says that the value for this is US$ 3,6 billion (about R$ 19,3 million in the current currency exchange rate).

    It is no longer of today that Apple shows interest in relying on a company known in the field of vehicles to build its next projects. In fact, the Cupertino company has been negotiating this situation with Hyundai, the company that owns the Kia brand, for some time now. The project itself involves Apple's desire to start producing electric cars by 2024, with an initial expectation of 100 vehicles sold per year. Depending on the carriage floor, that number can rise to 400 units a year.



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    Kia and Apple set to close deal

    People connected to the two companies comment that Apple is very interested in having Hyundai's facilities, and apparently, the negotiation is going well, being able to be announced to the public in an official way in the near future.

    The only impasse for Kia would be Apple's interference in the projects to be developed, but it seems that Tim Cook's company confirmed that it would only employ Kia to build the vehicles themselves, being fully focused only on developing the user interface. user, software, consumer experience and so on, something very similar to what will happen between Google and Ford, which also closed a deal this week with the objective of implementing the Android Automotive system.



    Sources conclude that the announcement should happen soon, as the negotiation has been dragging on for a long time, and shows that Hyundai is finally ready to close the partnership. For the vehicle manufacturer, this would be a good opportunity to further leverage its business, considering the number of loyal Apple users worldwide.



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