Streaming services, whether movies or music, have fallen into the taste of users. Deezer, Spotify and Google Play Music entered the market a long time ago, then Apple also embarked on offering its own music streaming service.
Even with its arrival a little late compared to the competition, Apple Music was not far behind. Due to its advertisements, investments and a large number of users, Apple's service is starting to approach a great rival, and at a fast pace.
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Apple Music's growth rate is another point that draws attention compared to Spotify, its biggest competitor. Apple's streaming service recorded an increase of 5% per month, while Spotify remained at 2% growth per month. The difference presented seems small, however, in numbers, it is quite expressive.
The expectation now is to know Apple's next steps, especially if it will keep the application closed for the manufacturer's own devices or if it will make it available for other platforms.
Another factor that contributed to the high growth of Apple's service was the discounts for students, which ended up winning many of them.
In Spain, Apple Music had its monthly fee initially charged in dollars, which may have discouraged new users from joining. However, with the accession of our currency, the situation has changed, and more and more Spaniards are using the service.
And you, use some music streaming service. What is your favorite?
