The event began at 14:00 pm ET at the Steve Jobs Theater on Apple's campus in Cupertino, California, USA. The event lasted about two hours, with a series of announcements about Apple's services, products and software. There was news about Apple Arcade, iPads for 2019, new series of Apple Watch 5 and iPhone 11, Pro and Pro Max.
iPhone 11, 11 Pro and 11 Pro Max
The device gets a performance boost in the form of a new A13 Bionic processor (with a faster graphics processor). We saw a new action RPG game, Pascal's Wager from Giant Network, to showcase GPU performance and spatial audio. It's not an Apple Arcade title, though. The base model of the iPhone 11 will start at $699, approximately 2.862 reais at the current price.
The iPhone 11 Pro and its larger twin, the Pro Max, both have "super retina XDR" OLED displays. It features a Tri-camera setup, a new matte finish, and uses the A13 Bionic processor as well. Apple even advertises longer battery life, despite all this.
The cameras are all new and now include an UltraWide lens and 4x zoom. Apple was also very proud of its new Deep Fusion technology, which leverages its Smart HDR multishot mode to overlay fast shots and achieve a blending of images that results in a more stable and balanced photo. The prices will be the same as the predecessors, $999 and $1.099, respectively 4.094 and 4.504 reais.
- iPhone 11, iPhone 11 Pro: Pre-order September 13 in the US, arrives in stores September 20
- iPhones 11 get night mode
- Starting price will be $699 for the base model, $999 for the Pro and $1.099 for the Pro Max
- iOS 13 will be released on September 19
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- The 5 Best iPhones in 2022
Apple Arcade and Apple TV Plus
These games were demonstrated on Apple Arcade:
Konami -- Frogger in Toy Town
Capcom --Shinsekai Deep Sea
Annapurna Interactive -- Sayonara Wild Hearts
Apple TV Plus launches November 1 in over 100 countries for an additional $4.99 per month for a family subscription. You can get Apple TV Plus for free for one year if you buy Apple devices.
Highlights:
- Apple Arcade will be released at the end of September
- Prices for both services will be $4.99, or 20 reais
- Apple TV Plus launches November 1
iPad 2019
The company is replacing its sixth-generation model with a new 10,2-inch seventh-generation version optimized for the new iPad OS operating system. It has improved brightness, a better viewing angle, an A10 Fusion chip and also adds Smart Connector, plus a new keyboard cover. For the same price as before, $329, or 1343 reais, starting at the end of the month.
Highlights:
- New 10,2 inch screen
- New A10 fusion processor
- New accessory cover with built-in keyboard.
- Price unchanged and the update hits stores at the end of September.
Apple Watch Series 5
The new Apple Watch Series 5 features a new "always on" display that can drop to as low as 1Hz to save power, plus a new compass and more models and colors. GPS models will start at $399 and $499 for cellular models, or 1628 and 2037 reais. Series 3 remains on the line, but the price has dropped to $199 to start with. The company also announced three new health studies: hearing, heart and movement and menstrual cycle tracking.
Highlights:
- New Apple Watch series 5 from $399, or 1628 reais
- New Health Features Featured With New Apple Studies
- Series 3 will continue on sale from $199, or 812 reais.
