Apple Music, Apple's music streaming service, closed the month of February with satisfactory numbers. According to reports released by the company itself, the platform currently has 38 million paid subscribers.
In relation to the last census released, which indicated a total number of 36 million paid subscribers, this represents an increase of 2 million users on the service.
Even with the encouraging numbers, we can see an alarming difference compared to its competitor, Spotify, which currently has 71 million premium users, leading the ranking of the most used music streaming service worldwide. With that, it is notable that Apple still has a lot to invest in its music streaming to confront the leader in the segment.
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But, on the other hand, names like Amazon Music Unlimited, with 16 million subscribers, and Pandora Media with 5,48 million, have already been left behind, now, it is not known about Google Play Music, as Google does not reveal the number of subscribers. in service. Apple Music is available for iGadgets and Android, with monthly fees of R$16,90 per month for individual users and R$24,90 per month for the family plan.
Senior Vice President of Software and Internet Services Eddy Cue revealed the total number of Apple Music users through February at the South by Southwest Festival in Austin, Texas.
Cue also reported the number of users who are enjoying the service in the test phase, which is 8 million subscribers in a free trial period, for the first time this information is provided by Apple.
