Apple shares rise after iPhone 8 announcement

After Apple announced the date of the event in which it should present its iPhone 8, the company's shares on the Nasdaq exchange rose rapidly and reached an all-time high. Even on Thursday (31), when the announcement was made, the highest face value in the history of Apple was being marketed for US$ 164,52.

Apple has set the launch event for September 12, which will be held at the Steve Jobs Theater, the new auditorium that the company built at its headquarters in Cupertino, in the United States. There is still no official confirmation that the iPhone 8 will actually be released, but expectations are high about it.

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The device in question should come with a differentiated design and a dual camera system with 3D technology. Shareholders, on account of the numerous new developments, believe that the iPhone 8 may trigger a "swap supercycle", as some users have been waiting for years to exchange their device.

The downside is that analysts believe that the iPhone 8 will have a high value (more than US$ 1 in the most basic version), so consumers will be able to choose other brands that contain the same features as the iPhone 8, however, with lower values.