The smartwatch market in general has expanded a lot over the last few years, and this is the result of unparalleled technological advancement, capable of providing more security, as well as an enhanced experience shared between the various products available on the market. One of the models that has been in high demand is the Apple Watch.
According to analyst Neil Cybart, Apple's smart watch today has more than 100 million active units, and this growth is explained by the various features and advantages that the device offers to the public, such as the most awarded Apple Watch Series 6 , Apple Watch SE and Apple Fitness+, released in December 2020.
Apple has been in the smartwatch market for six years now, but in 2020 alone the company achieved a record of 30 million new users. This is the company's record, but it shows that people are increasingly looking for wearables, that is, wearable devices, which makes the technology more and more common.
But although this is a remarkable number, the analyst still complements the information by saying that only 10% of users who have an Apple Watch use it with some model of iPhone.
"By the end of 2020, about 10% of iPhone users are using AppleWatch. Considering the different technical needs of iPhone users, this proportion is very high. As the United States has been the home of AppleWatch for many years, it Compared to the data, the AppleWatch adoption rate in the United States is on a substantial upward trend. As of the end of 2020, approximately 35% of iPhone users in the United States are using AppleWatch."
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Apple Watch showing its potential
Although it seems like a small number these days, the Apple Watch is a popular product among consumers and is already considered the Cupertino company's fourth main deal. According to the analyst, the smart watch has the audacity to attract users by providing unique features, such as monitoring activities and vital signs, in addition to interacting with several other devices in the technological ecosystem.
Neil Cybart even points to the future, saying that Apple's efforts will pay off, and will see Apple Watch sales soar. It is worth remembering that a recent Apple strategy was to disclose that an iOS update will allow unlocking the iPhone's Face ID even with a mask, if, and only if the user has an Apple Watch, sort of forcing its consumers to purchase a smart watch from Apple. company.
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