When a business project gets off the ground, an important part of this process is choosing a name that can give your brand an identity. Although the pronunciation may sound strange, just like hundreds of Chinese companies, Xiaomi has an interesting explanation behind its name.
Lei Jun, CEO of Xiaomi, explains that the choice of his company name is linked to the Buddhist religion. When they were meeting with the team that founded the company, names like "Red Star", "Red Pepper" and "Black Rice" were suggested, but they were not adopted due to a number of factors.
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In the aftermath of the discussion, Jun suddenly thinks of her favorite phrase;
"The Buddha views a grain of rice with as much importance as Mount Meru."
Mount Meru that Jun cites is a mythological mountain that is sacred to Asian religions such as Hinduism and Buddhism. Among various interpretations, it is cited as a mound that is a million kilometers high.
The word "rice" in Chinese is spelled "xiao", and after this comparison with the gigantic Mount Meru, Jun said the following words;
"We didn't take the big one, but the small one. Let's call it Xiaomi."
Xiao (rice) Mi (small)
The name "Xiaomi" immediately gained everyone's approval, and began to be used. Later, Lei Jun was asked if this name influenced the company's success given its simplicity and noble origins. His answer was clear and affirmative, saying that a company cannot succeed by name alone, but by the investment it makes in its products, at a relatively affordable price for the public.
"If a company lacks basic technology, lacks good products, doesn't pay attention to user experience, it cannot succeed. On the contrary, even though the company name is simple and flat, the whole team can work hard through technology. and eventually getting rewards. So it all depends on the work and the people, the brand value is never brought by the name."
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An engineer's dream
Known for its excellent products with an affordable price for the public, Xiaomi started as an engineer's dream. Jun always imagined that he could change the world with his technological gadgets.
In the beginning, the company focused on products built with high technology that really deliver an excellent user experience. Although it is a young company in the market, Xiaomi has shown itself to be a strong competitor to pioneering companies in the technological field.
Xiaomi proves to the world that the best products can have the best prices, and the reward is that users are loyal thanks to these noble concepts of the company.
"We just want to do something cool and subversive to meet the expectations of Mi fans and satisfy our exploration in the technical field." - concluded Jun.
