Recently, Apple launched its new iPhones: iPhone 8 and iPhone 8 Plus and the iPhone X. However, it seems that consumers are not very confident about the current version, as most of them continue to choose to buy the iPhone. 7. The discovery was made by the broker KeyBanc Markets.
As Fortune reports, as usual, new editions of iPhones tend to sell out quickly once the device hits the market. However, the iPhone 8 is not performing as well as its predecessor models.
"Many respondents indicated that a significant portion of customers are purchasing the iPhone 7 over the new iPhone 8 because of the lack of enhancements to the new phone," wrote KeyBanc analyst John Vinh.
The Apple company presented the iPhone 8 and iPhone 8 Plus last month, however, they are similar to the iPhone 7 line. , the iPhone 8 starts at $699 after a price reduction.
"Response from stores indicates that customers expect to buy the iPhone X or review the iPhone X before purchasing the iPhone 8," Vinh said.
