With regard to models of iPhone, o iPhone XS Max continues to sell more than the smaller model.
It seems that those who want the flagship of the iPhone were drawn to the larger screen size, while those looking for smaller screens were more likely to opt for the cheaper iPhone XR.
O iPhone XR success represents not-so-good news for Apple in one respect: the impact on the average selling price (ASP).
Consumer Intelligence Research Partners (CIRP) - EUA
"O iPhone XR continues to dominate US iPhone sales," said Josh Lowitz, partner and co-founder of CIRP.
"O iPhone XR remains the best-selling individual model again this quarter, after launching in early December 2018. In the US, the latest iPhone models sold as much as the newer models a year ago, with about 60% of total sales. Based on these trends, we estimate an average selling price of around $800, down from the previous quarter."
O report de sales de CIRP smartphones in our USA for the previous quarter found that higher storage levels were helping to drive the average selling price, but that effect is now being offset by the lower price of the iPhone XR.
The percentage of iPhone buyers who paid for increased storage grew to 38% in the last quarterOn compared to 33% in the previous year's quarter. Based on the high price associated with larger storage, as well as the mix of models sold in the first quarter, we estimate that Apple has increased its ASP to over $800.
However, service revenue looks healthy. THE CIRP found out that nearly half of US iPhone buyers have paid for iCloud storage tiers, with high levels of Apple Music subscriptions Also.
Among US iPhone buyers in the quarter, 48% use paid iCloud storage e 21% of iPhone Buyers Use Apple Music Streaming Service e 13% use the legacy iTunes music service.
Although AppleCare not be a popular choice. Apple Care warranties sell poorly due to intense competition from mobile operators, retailers and other warranty providers.
KANTAR - United Kingdom
The latest data from EDGES also had positive signs for the Apple No. United Kingdom: or iPhone XR it was also the smartphone best-selling during the first quarter of the year.
"O iPhone XR performed strongly for Apple this quarter, outperforming the combined iPhone XS and iPhone XS Max in Europe and won the title of best-selling model in Great Britain. In Europe, the iPhone XR and iPhone XS/Max models play an important role in managing Apple's base."
As might be expected, most iPhone XR buyers were upgrading from pre-iPhone X models.
"16% of XS and XS Max buyers have upgraded from an iPhone X, compared to less than 1% of iPhone XR buyers."
But that, according to EDGES, it's because of the price: at a time when your phones are costing more than three digits, and people are holding onto their phones longer, the iPhone XR proved to be an effective way to persuade owners of older models to upgrade at a lower cost.
A Apple has been lowering its prices in key overseas markets as it seeks to protect sales, as well as introducing relatively generous barter deals.
CIRP e EDGES are bodies specialized in market research, known worldwide, including here in Spain.
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iPhone XR prices in Spain:
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R$ 3.100,00
Apple iPhone XR 64 Gb - Black See offer
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R$ 3.609,05
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R$ 3.609,05
iPhone XR Apple 64GB Black, 6.1” Display, 12MP Camera, iOS View Offer
