Tuesday (12) was marked by the launch of a new line of smartphones from Apple. At the time, Apple presented the iPhone 8 and iPhone 8 Plus and the iPhone X, the first borderless device manufactured by the company.
All devices came at a higher price than the company usually charges in that category of products, with a slight increase in the 8 and 8 Plus models, and still reaching almost US$ 1.000 on the iPhone X. Even so, analyst Iana Fogg , Senior Director of Mobile and Telecom at IHS Markit, believes the device will be a bestseller, with consumers not caring about value but focusing on the user experience.
Fogg believes the iPhone X should have a big hit, as "Apple has repeatedly demonstrated its ability to persuade consumers to invest a large portion of their disposable income in purchasing a smartphone."
iPhone X arrived and with it iPhone 8, 8+ | Apple Watch 3 | Apple TV 4K and more He also highlighted that Apple has an "advantage" in the Augmented Reality market, due to its integration of hardware and software in the line of new products that will still come with iOS 11 pre-installed from the factory.
The analyst also says that, regarding Apple's top of the line, in relation to used hardware, which does not occur in the Android market, where we have several models with modules from the most varied brands, Apple has a relevant advantage over Google and also partner manufacturers.
"..AR will take longer to become popular on Android. As a result, Apple will be able to get some more sales until Android catches up in 2018."
The iPhone X will be offered in 64 and 256 GB versions, and will cost, respectively, US$999 (about R$ 3107) and US$ 1.149 (about R$ 3573).
It is worth mentioning that the values in reais do not include taxes. So, if you are thinking of purchasing the new models here, it is good to prepare your pocket.
Due to the lack of approval by the FCC, the iPhone X still cannot be marketed this month, and its pre-sale starts only on October 27, with the first units being available only on November 3. As a highlight of the product, Face ID, technology that replaces Touch ID, which uses the user's face to unlock the device and still authenticate payments.
