In full year 2021, Apple remains one of the main companies in the technological market, and this includes various segments such as software, hardware, smartphones, laptops, computers, trackers, headsets, and so on. But as if that weren't enough, rumors suddenly surface suggesting that the Cupertino giant is considering entering a new segment, this time the indication is the console market.
It's not just today that we hear this kind of thing around Apple's Californian universe. But if you're thinking that the company may be developing a video game to compete with the recently released PlayStation 5 and Xbox Series X/S, consider that Apple is looking at the portable department.
According to the Korean forum Clien, the Apple is considering developing a hybrid and portable console like the Nintendo Switch. The information even suggests that this model would be powered by a new processor that is not part of Apple's current A or M-Series families.
The chip will be optimized to have an even more efficient GPU performance, and such a project would be being carried out with the support of some companies already well established in the gamers market, such as Ubisoft for example.
Apple is sued by 20 million people and may have to pay R$ 11 billionApple has already been in the gaming market
It is worth remembering that the Cupertino-based company has already invested in the video game market when it was still emerging as an entertainment option. baptized as Apple bandai pippin, the project was produced in 1990 in partnership with Bandai, and proved to be a huge failure, selling just 42 out of 100 produced.
- What is TIDAL? Is it worth signing up?
- The 10 Best iPhone Games of 2022 (Updated)
Public acceptance was not so positive due to several manufacturing defects, which made them disappear from the market quickly and keeping game producers further and further away from the project that was showing promise. The last and most recent attempt by the company in the games market was the creation of the platform Apple Arcade, a system that offers famous games like NBA 2K21, Fruit Ninja, Sonic Racing, Pac-Man Party Royale among others.
Limited to the software market
Perhaps to avoid a big loss, Apple has been concerned with creating new alternatives only in creating systems and has invested cautiously in physical products. The most recent reports have shown that the company has achieved good financial results in the distribution of its digital platforms such as the aforementioned Apple Arcade, as well as Apple TV+, for example.
When launching a new product, new challenges always arise. Said that, Apple seems to think twice before considering entering a new market. An example of this is the AirPods Max headphones. It is true that Apple already has a presence in the headphone market, but before investing in a more robust product, the Californian giant acquired Beats, a company that already offered one of the best headphone products on the market.
In conclusion, this information that suggests the development of a portable console should be regarded at the moment as a simple rumor. There is still a certain mistrust, not least because Apple does not have a very interesting track record in the console market.
Goodbye Qualcomm! iPhones will use Apple's own 5G modems from 2023With information from MacRumors.
