Since its launch in September last year, the iPhone 11 lineup has enjoyed considerable success in several markets, helping (a lot) Apple's global growth.
This can be proven through the new Strategy Analytics report, which showed that the Cupertino giant led in sales in the fourth quarter of 2019, surpassing Samsung and Huawei, its biggest competitors.
The document reveals that, during the period analyzed, Apple sold about 70,7 million iPhones. These numbers represent an increase of 7% compared to the fourth quarter of 2018, which totaled 65,9 million units sold.
If we stop to think about it, Apple's growth is remarkable, given that the smartphone market remained stagnant for most of 2019. According to Neil Mawston, CEO of Strategy Analytics, this was the company's best performance since 2015, increasing its global share from 18% to 19% last year.
The increase in sales clearly shows that the company's strategy of marketing more "affordable" models, such as the iPhone XR and the recent iPhone 11, has worked, something that should be maintained in this year's iPhone 12 line.
Overall, the Strategy Analytics report points out that Apple sold around 197,4 million iPhones in 2019, consolidating its share among the three largest manufacturers in the world.
In 2020, it is believed that the company will announce four iPhones, but possibly none will support 5G, given that this technology has not been Apple's focus at the moment, according to CEO Tim Cook.
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