Yesterday, Tuesday (17), was celebrated the International Day Against Homophobia, a date on which several companies and people show their solidarity with the LGBTQIA+ movement around the world. The brand announced the arrival of two new bracelets that represent this target audience, and it is possible to purchase them even in the Spanish market in an official way. The new bracelets are not limited edition, although it is possible that they will stop being sold by the brand in a few weeks.
long live diversity
Apple has announced a new collection featuring two new wristbands (Solo Loop Traced Pride Edition and Nike Pride Sport Loop) in celebration of the LGBTQIA+ movement with rainbow colors representing the diversity of the community. In addition to the new bracelets, Apple also made available new interactive watchfaces for the watch, allowing you to combine the wallpaper with the bracelet.
The novelty is already available in Spain and can be purchased through the company's website. The braided model costs R$ 1.149 and is compatible with Apple Watch SE, Series 4 or later. The Nike version costs R$ 549 and is compatible with Watch Series 3 or newer smartwatches.
The display in the first image is interactive and moves according to user interaction. According to Apple, Nike's LGBTQIA+-themed model is made of reflective nylon threads, that is, it reflects light and provides a flashy effect. The braided bracelet - the most expensive - in turn, has as its main material recycled yarns and elastics intertwined with silicon yarns of several different colors and was designed to be "ultracomfortable".
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"[...] Even before the events at Stonewall brought the LGBTQIA+ movement to new prominence, black and transgender activists were key leaders in the march toward equality. On many fronts, Apple supports the ongoing, unfinished work of equality. for diverse and cross-industry communities, and we want to provide every opportunity to celebrate and honor that history during Pride season."
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