Recently, rumors indicated that Apple had started to reduce production of iPhone X again, all this due to low demand from buyers. Now, however, a report says that sales are well below the company's expectations.
As Business Insider points out, Citi's forecast is quite pessimistic. The company expected to sell 27 million units, however, it seems that the first quarter of 2018 will be marked by only 14 million iPhone X sold. This means an approximate 51% drop between what was estimated and what will be sold.
- Apple to remove notch from next year's iPhone models
- Notch over here, notch over there. Apple's ugly duckling is a trend
Citi, even with the lower-than-expected numbers, expects estimated sales of iPhones in general to be better during the middle of the year than in the same period a year ago. The expectation is that 92 million iPhones will be sold in the first half of the year.
We're still not sure why the sales drop. Some experts believe that it is a reflection of the new Galaxy S9, however, it is worth mentioning that Samsung also confirmed that the numbers are below the market.
