A partnership between Taboola, a specialist in content recommendations, and Xiaomi, should take news suggestions for the brand's smartphones. In this way, more than 100 million devices in more than 60 countries in the world, should receive hints on the lock screen.
In short, one of the main objectives of the manufacturer when integrating Taboola News to its devices is to provide a positive experience, and quality content to its users. The goal is for the material to be relevant to keep users engaged. Check the details below.
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Xiaomi partners with Taboola
In short, Taboola News offers personalized content to its users from mobile operators and manufacturers. That way, they have access to new revenue streams. While publications gain more audience at no additional cost, advertisers can reach the right audience.
According to Chan Liu, General Manager of Xiaomi's Global Internet Business:
"Our customer base is diverse and spread across more than 60 markets, which means the ability to deliver content tailored to a user's interests is powerful."
As such, "We hope to leverage Taboola's large network of publishers to provide our users with the best experience possible," explains Chan Liu.
In addition, Adam Singolda, CEO and founder of Taboola, says that the company's mission is to make quality journalism stronger and stronger.
"Our partnership adds Taboola News to millions of new devices and we are honored to have Xiaomi place their long-term trust in us to provide a positive experience for their customers."
In short, the Taboola News system drives content recommendations from its own network of publishers directly to telephone operators and device manufacturers. Including smartphone screens and web browsers. Taboola powers news sites like USA Today, CBS News, Bloomberg, NBC e Fox.
With information, Canaltech.
