On Wednesday (13), Facebook revealed the launch of a button capable of sending messages directly to WhatsApp, through posts driven by Pages. The new tool has the function of facilitating communication between people and thousands of small and medium businesses.
The button will be available for the entire planet, with the exception of India and the European Union. It is targeted at businesses that sponsor Page posts across Android and iOS platforms.
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"Many people already use WhatsApp to communicate with small businesses. It's an easy and convenient way to stay in touch. By adding a direct WhatsApp button to Facebook ads, companies create an easier way for people to learn about their products, use their services, or make appointments and appointments," comments Pancham Gajjar, Product Marketing Manager at Facebook.
To create an ad with the message button for WhatsApp, it is necessary to follow some procedures:
- On the Facebook page it is necessary to choose a publication that you want to boost;
- Select the Boost Publication button on the post;
- Under Add Button, select Send WhatsApp message from the bottom menu;
- Follow to add and confirm your WhatsApp number.
