Facebook has been investing in videos on its social network for a long time. It all started with the prioritization of video images in the feed, after the live broadcasts and now it's Mark Zuckerberg's turn to reveal Watch, a new digital programming platform on the social network.
With the novelty, the company intends to attract more TV advertising, with values much higher than a banner or even a boosted post, which are the conventional formats of the social network. The big issue was that to attract a TV advertiser it was necessary to have TV content that could truly capture the viewer.
Watch is very similar to YouTube and also Netflix, with content being made available on virtually every connected device that has a screen. With this, the programs can be shown in the format of episodes, which can be recorded or even live.
The company still intends to give the Watch a social touch. This way, you'll be able to find sections like "What's Making People Laugh", which will feature funny videos, and you'll also be able to track what your friends are watching and enjoying.
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Like Facebook live broadcasts, it will also be possible to comment on what is being watched in real time with other people, as well as participate in discussion groups.
Watch has a service financed by Facebook itself, however, it intends to be a platform capable of attracting independent producers. In this way, the company wants to offer the possibility of monetizing the videos. To complete, Facebook seeks partnerships to strengthen the channel, with broadcasts of Major League Baseball games and other sports.
The service will be available in a Facebook tab. However, it should still take a little while to reach all users around the globe. Initially, the Watch will be released for a small group of tests and only in the United States.
