Recently, Facebook was involved in a major data breach scheme. Mark Zuckerberg needed to explain the fact, in the same way, he was asked to rethink his security measures on the social network.
In light of the facts, Facebook is incorporating worldwide changes in the way it collects user data and uses it for advertising purposes.
With the attitude, the company hopes to regain the trust of users, and of course, takes advantage of the moment that it will have to undergo changes due to legislation in the European Union, staggering the new privacy features that involve the whole world.
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In addition, it will be possible to limit how much the company can know about the user while browsing other websites. The measure will stop receiving advertising based on content that is consumed outside of Facebook, if the user wishes.
It is worth mentioning that a similar solution had been developed previously for Firefox users.
Mark Zuckerberg's social network, after the controversy over the use of facial recognition without prior authorization, will also question whether or not people want to use the technology. Currently, it serves to suggest tags in photos where the network can detect faces. In the future, the idea is that once a photo is uploaded to the site, users detected in it will have to approve the post before it becomes visible.