During the Facebook Connect event held this Thursday afternoon (28), the company's CEO, Mark Zuckerberg, announced the change in Facebook's name, which will now be called "Meta". The change was already speculated in recent weeks, as anticipated firsthand by Techlifers, and it takes effect from now on. The main objective is to separate the apps with the development of new platforms, and reinforce the company's plans to create a new one "Metaverse".
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Facebook changes name to Meta
Now with the new nomenclature, the company's image is related to a melted infinity symbol, that is, with a distinct perspective that resembles the letter "M" of the word "Goal". The name was chosen to mean "beyond", precisely because the technologies symbolize going beyond the restrictions of screens, distance limits and even physics.
The company's goal is to bring the Metaverse to life, initiating projects that connect friends and family, as well as finding communities to grow the business.
"Right now, our brand is so tightly tied to a product that it can't represent everything we're doing today, let alone the future. Over time, I hope we'll be seen as a 'metaverse' company, and I want to anchor our work and identity on what we are building."
Mark Zuckerberg
Facebook CEO
Facebook's main strategy would be to isolate the social network as a separate product from the group and change the image of the company as a whole. The company's image has suffered a great wear and tear due to a series of scandals and controversies security in recent years. The most recent was with complaints from a former employee, who claims that the organization cares more about profits than people.
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App and website remain the same
Despite the company name change, Zuckerberg confirmed that the Facebook app and website will not change. This also applies to the company's other platforms, such as Instagram, Messenger, WhatsApp and Oculus.
It is worth remembering that the name change has become very common in the technology market. The most famous case is that of Google, which decided to create the holding A to bring together all your companies and show that it is more than just a search engine.
