Apparently, Samsung has been recovering financially after the serious problems faced with the Galaxy Note 7. To complete the good moment, people are trusting the company again.
According to a recent Nielsen survey in Asia, the South Korean giant ranks first among the most trusted brands for consumers in the region. This is the sixth year that the company has received the same award.
Efforts so that the company could re-establish itself in the market after the episodes with its explosive cell phone helped to achieve this achievement. Samsung, after the problems, recognized the error and withdrew the device from the market, in addition, it did a long investigation to find out the reason that led to the cases of overheating.
We must take into account that the great presence of Samsung in the Asian country made the brand present in the minds of consumers. On the other hand, the survey that seeks to discover the "Top 1.000" brands for Asia also makes room for Western brands. Apple and Nestlé, for example, were just below Samsung in the final ranking of 2017.
For the survey, Nielsen surveyed more than 6 consumers in 13 different countries and asked each of them to choose the most trusted brand in 17 different product categories.
