Apple's reign, which had already been overtaken by Huawei this year, has now been overtaken by Samsung. The giant South Korean company had a high share in the distribution of cell phones in the US, reaching 33,7% between the months of July and September. Last year, during this same period, the company was responsible for only 27% of sales in the country.
While Apple has had a declining year in sales of its iPhones, Samsung's power has been steadily increasing for some time.
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According to the Strategy Analytics team, the launch of the iPhone 12 came late. According to previous years, the Cupertino company made its new iPhones available in September, at the end of the quarter. However, in this year 2020, the iPhone 12 only came in November - the atypical year we are experiencing, with the pandemic, for example, may have been largely responsible for this delay.
However, on the other hand, Samsung managed to boost its numbers by the strong demand for its intermediate models, such as the Galaxy A80 and its variations for example. The premium handset series such as the Galaxy Note20 and Galaxy Z Fold 2 also had a good number of sales in the last few months of this year.
close fight
As a reminder, in April of this year Huawei took over as the sales leader at Counterpoint Research. However, with the increase in bans and sanctions that were applied by the US government, the company had a significant drop in sales in the country, as expected.
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Today, global analyst data shows that Samsung was the top smartphone supplier during the third quarter of the year with 33,7%. Apple came in second with 30,2% share, followed by LG with 14,7%, Huawei with 14,1% and Xiaomi with 11,9% completing the top five.
The year 2020 is not over yet, and this fourth quarter intends to be even more fierce, as the iPhone 12 enters the dispute.
