Starting this Tuesday (20), Instagram introduces a new app tool for users who like to follow stores. The shopping feature comes to make life easier for the customer and the seller, because any business profile will be able to tag their products in publications so that users are directed to buy in their own online store.
The purchase mode works in the same way as a shop window: discovering new stores and products. In each tagged photo, the customer finds information about the product and its price, and can also click on the shopping button that appears on the profile of the brands that activate the feature.
The possibility of buying through Instagram was being tested in the United States since last year. Now, the tool is already available in Australia, Canada, France, Germany, Italy, Spain and the United Kingdom, in addition to Spain, where the brands Nama and Amaro were the newcomers of the feature.
According to Instagram data, 80% of users with active accounts visit business profiles daily. In Spain, the number of commercial deals in the app is growing optimism, especially for 2018, which should have a 12% increase compared to last year, reaching a turnover of R$ 53,5 billion. The information is from Ebit.
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Anyway, Instagram created a list with 5 tips for those who own a store or want to undertake using the new tool:
1- Publish at least 9 posts using the new tool so that the purchase tab is activated;
2- Tag more than one product to help customers navigate through them;
3- Produce Stories notifying users of the possibility of direct purchase through the post;
4- Use different formats, as it is possible to tag products in more than one photo if the carousel is being used;
5- Ensure that each product has the correct marking so as not to cause confusion.
