Instagram added support for polls in stories two years ago, now the feature is being updated with support for multiple choice questions aka quizzes. The new quiz sticker allows users to ask their followers multiple choice questions directly through Instagram Stories.
The new feature for stories was announced in a post this afternoon. Instagram shows the test sticker being used to question followers on the social network.
Starting today, you can use the new quiz sticker in Stories to ask your friends and followers a multiple-choice question. See how well your friends know you. 🤔🙃 pic.twitter.com/a6y1PaOnSY
– Instagram (@instagram) April 23, 2019
Starting today, you can use the new Quiz sticker in Stories to ask your friends and followers a multiple choice question. See how your friends know you.
Instagram is available on the App Store and Google Play.
How to use or maybe not stories?
First, open your Instagram, click the camera in the upper left corner to make a story. Choose your favorite filters, and when you're done taking the photo, go to the stickers tab.
Look for the quizzes sticker, click on it. Then, enter your question in the black area, and the options in the white area. To finish editing, click on the V in the upper right corner, just like any other sticker for stories.
Now, just post.
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Who wins with the new sticker for Instagram Stories?
Instagram Stories are viewed by 500 million users a day. This means that those who do not use the feature, especially brands and companies, are losing a large audience.
With the current algorithms of Facebook's social networks, people who follow you will not always see what you post in their feed. With its prominent placement and sense of urgency, the chances that your followers will see your stories are much higher than seeing a post in their Instagram feed.
Quiz stickers can work to create more powerful interactions with your followers. Not only can they help generate brand awareness, they go further, allowing marketers to gain real audience engagements and insights into viewpoints.
Marketers can use this feature for the purpose of audience feedback, promoting a new product or event, and asking questions in order to understand what the audience wants from their brand.
