Last Wednesday (13), Instagram announced that it will provide new tools to facilitate the organization and realization of lives. In short, content creators should be able to work on improving their live streams. As well as doing the Up to 90 days advance booking, share news about the live, and set up reminders for users.
And so, The novelty should put Instagram on a level playing field to compete with YouTube and Tiktok, which already offer the feature. On Google's video platform, for example, there is the possibility of promoting some events through Google Ads, and even using pre-recorded materials, as if they were live, through the feature called Premieres.
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Instagram will release new features
According to Instagram, the schedule of lives will be made available to all profiles in the world since yesterday (13). However, the update must be made available gradually over the next few days. After scheduling, it will be possible to share the content directly with followers, through stories and as posts in the feed.
Além disso, Instagram will add Practice Mode, that is, the training mode. Through it, it will be possible to test the creator and his guests before the event starts. The objective is to test the connection, the lighting, the sound or any other necessary preparation before starting the live.
In short, this is a long-awaited update by users. This should allow better familiarization for the user who has never broadcast via Instagram, or who want to check the phone's technical details.
Delay in releasing resources
While these are welcome resources, they may have arrived a little late on the platform. This is said because there has already been a considerable drop in the number of lives on Instagram, since the beginning of the pandemic.
Moreover, platforms like YouTube, Twitch and Facebook Gaming show considerable growth in views. This is due, on account of the content aimed at entertainment and online games.
With information, TechCrunch.
