Google and clothing brand Levi's have collaborated on the development of a special coat that takes calls and takes selfies, in addition to carrying out various other instructions. This is the result of Google's Jacquard technology. The first version was released in 2017, and now two new models have emerged, more updated, cheaper and with improvements in the whole concept.
The brand is one of the most famous clothing brands in the world and is now also investing in innovation and technology. So an alliance with Google seems quite logical, bringing the parties together in the development and design of clothing with Google's innovative technological baggage.
As mentioned, Google's Jacquard technology was already implemented in Levi's clothing in 2017, but with an extremely high price and poorer device implementation than now. This year we see the result of the refining of the concept of technological clothing proposed by the brands.
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In addition to the lower price, the new coats bring improvements in all aspects. The Jacquard is now a small device on the sleeve of the coat, it features LED notifications and a vibrating motor. Among the features are the execution of commands through the touchpad on the sleeve, so you can control audio, navigation, camera, Google Assistant, calls and brightness from your smartphone without even having to take it out of your pocket. Connectivity is done through the specific application, where you can configure all the touchpad commands for each function.
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