Similar to the internet, TV channels will show advertisements based on what you watch.

Soon, a new model of TV broadcasting should start to act. Similar to the internet, television commercials can be targeted based on what the user watches. The novelty was presented during the Federal Communications Commission of the United States.

For now, only a few cable TV channels use data on the type of viewer who watches a particular program, and with that chooses the campaigns that best suit the time. If the project is approved, all channels, both closed and open TV, will be able to adopt the system.

• How to download videos from almost ANY website without programs in 2022?
• 10 most followed Twitter profiles in the world

However, the news left many people scared because of the "data obtained by TVs", as this can be seen as an invasion of privacy.

"If the new model allows broadcasters to collect data in a way they couldn't previously, I think consumers should know that," said Consumers Union senior policy adviser Jonathan Schwantes.

TV stations, however, see the novelty as a means of advancing the consumption of TV programming, which ended up being outdated due to the advancement of the internet.